CV
Larissa Braga
Born in São Paulo, Brazil
Lives & works in London, UK
07753945799
O-Range GPA Partners
The project is a result of the work placement at GPA Partners Florence in 2019. The brief asked to develop a high-end pure fashion brand and create a concept to be employed in all their stores that will bring the brand’s DNA into space.
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O-range’s primary target market is high income, high status millennials. The ‘trendy’ brand is designed to appeal to a young audience.
The brand's targets millennials who acknowledge the importance of sustainability and admire the class in the simplicity of design.
The brand’s name summarises three main characteristics of the brand: Zero-waste, circular bags (signature product), a complete range of colours and styles.
Initial Proposal Presentation
The initial presentation was proposed following a week-long placement at GPA Partners Headquarters in Florence Italy. It was produced in collaboration with Monica De La Rosa and Mahima Chopra from Istituto Marangoni.
The project was mainly developed through a series of sketches. The initial research involved trend forecasting and market research to get an overview of the current fashion scene to develop a pure fashion brand called O-Range.